Sales Email Template
Browse sales-focused cold email templates that start conversations and progress deals.
Break-Up Email
A polite close that often pulls a response or closure.
Calendar Soft Ask
Offer a micro-commitment instead of forcing a meeting slot picker.
Case Study Teaser
Lead with an anonymized outcome and invite curiosity without over-claiming.
Chaser with Relevant Thread
Follow up by attaching a relevant internal thread summary the buyer can forward.
Cold Call Voicemail Follow-Up
Reference the voicemail and ask for a quick confirm/deny on interest.
Cold Call: Answered, No Time
Respect a time constraint and propose the lightest next step by email.
Competitor Switch Opener
A respectful alternative pitch without bashing the incumbent.
Data-Point Opener
Lead with a relevant, non-hyped datapoint and ask if it matches their experience.
Event Follow-Up
Reference a session or booth conversation with a precise next step.
Expansion Check-In
Light touch to explore expanding scope where there’s fit and usage.
Feature Announcement Outreach
Notify relevant prospects about a new capability in a simple, non-marketing tone.
First-Touch: Compliment + Question
Open with a specific compliment and a one-sentence question to earn a quick reply.
First-Touch: Problem Hypothesis
A short opener that states a likely problem and asks a low-friction question.
Job-To-Be-Done Opener
Position around the underlying job rather than the tool.
Loom Video Intro
Short note with a personalized video link for context-rich first touch.
Mutual Connection Reference
Mention a mutual connection or community for immediate context.
Pilot Retrospective Invite
If a pilot concluded, invite a brief retro to align on lessons and next steps.
Post-Webinar Follow-Up
Send recap bullets and ask for the smallest next step.
Problem Insight + Question
Share one insight and ask a diagnostic question to start a dialog.
Problem-Agitate-Solve (Concise)
Classic PAS structure in 5–7 lines, tuned for B2B skimming.
Procurement Check-In
When stalled in process, ask a simple status and offer help moving forward.
Quarter Planning Check-In
Tie outreach to planning cycles; offer a brief option to evaluate fit now vs. later.
Referral Request (Internal)
Ask for the right internal contact politely and precisely.
Renewal Value Recap
Summarize value realized and propose a brief sync to confirm renewal path.
Reply Bump (No Open)
Short bump for recipients who likely didn’t open the first email.
ROI Clarifier
Frame the outcome in simple terms and ask for a sanity check.
Social Proof (Mini)
Use category-level social proof without naming brands if you can’t disclose.
Trial Expiry Nudge
Remind about upcoming trial end and offer help deciding next steps.
Trial-to-Paid (Concise)
Short note to convert active trials by summarizing fit and proposing next step.
Value Prop One-Liner
A crisp single-paragraph pitch with a binary question.