Steal these 40+ proven cold email templates

Built for sales, B2B marketing, outreach, and cold-call follow‑ups. Personalize with merge tags and ship in minutes.

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1

Pick a template

Choose a category and a template that fits your goal.

2

Personalize

Use tags like {{ $first_name }}, {{ $company }}, {{ $custom_1 }}.

3

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Explore 40+ cold email templates designed for sales, B2B marketing, outreach, and cold-call follow-ups. Each template includes a rationale, best use, and CTA so you can send with confidence.

Looking for something specific? Browse categories below or use the chips above. Each template includes:

  • What’s good about it
  • The CTA
  • Best used when
  • Why it works

How these templates work

  • Use Beak tags like {{ $first_name }}, {{ $company }}, and {{ $custom_1 }} to personalize quickly.
  • Each template includes a quick rationale, best use, and a clear CTA.
  • Click any template to copy, tweak, and send from your Gmail with safe sending.

Explore 40+ cold email templates designed for sales

Browse and adapt any template. Each includes rationale, best use, and CTA.

Break-Up Email

A polite close that often pulls a response or closure.

Sales email template Good email template
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Calendar Soft Ask

Offer a micro-commitment instead of forcing a meeting slot picker.

Sales email template Good email template
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Case Study Teaser

Lead with an anonymized outcome and invite curiosity without over-claiming.

B2B marketing email template Sales email template
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Chaser with Relevant Thread

Follow up by attaching a relevant internal thread summary the buyer can forward.

Good email template Sales email template
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Cold Call Voicemail Follow-Up

Reference the voicemail and ask for a quick confirm/deny on interest.

cold call email template Sales email template
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Cold Call: Answered, No Time

Respect a time constraint and propose the lightest next step by email.

cold call email template Sales email template
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Cold Call: Missed, No Voicemail

Acknowledge the miss; ask for the best channel or time going forward.

cold call email template
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Competitor Switch Opener

A respectful alternative pitch without bashing the incumbent.

Sales email template Cold email template
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Content Collaboration

Suggest a collaborative asset with clear division of labor and benefit.

Outreach email template B2B marketing email template
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Data-Point Opener

Lead with a relevant, non-hyped datapoint and ask if it matches their experience.

B2B marketing email template Sales email template
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Event Follow-Up

Reference a session or booth conversation with a precise next step.

Outreach email template Sales email template
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Expansion Check-In

Light touch to explore expanding scope where there’s fit and usage.

Sales email template
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Feature Announcement Outreach

Notify relevant prospects about a new capability in a simple, non-marketing tone.

B2B marketing email template Sales email template
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First-Touch: Compliment + Question

Open with a specific compliment and a one-sentence question to earn a quick reply.

Sales email template Cold email template
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First-Touch: Problem Hypothesis

A short opener that states a likely problem and asks a low-friction question.

Sales email template Cold email template
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Gentle Nudge #2

Second bump that adds a new angle rather than repeating yourself.

Good email template Cold email template
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Guest Post Pitch

Pitch a focused outline that serves their audience, not your product.

Outreach email template B2B marketing email template
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Influencer Micro-Collab

Propose a tiny collaboration with clear value, not a big sponsorship ask.

Outreach email template B2B marketing email template
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Job-To-Be-Done Opener

Position around the underlying job rather than the tool.

Good email template Sales email template
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Link Outreach (Value-Led)

Offer a better, fresher resource with a small ask to consider replacing a link.

Outreach email template
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Loom Video Intro

Short note with a personalized video link for context-rich first touch.

Cold email template Sales email template
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Mutual Connection Reference

Mention a mutual connection or community for immediate context.

Sales email template Outreach email template
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Onboarding Checklist Offer

Provide a simple checklist to accelerate first value post-signup.

B2B marketing email template Good email template
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P.S.-Driven Opener

Place the CTA in a short P.S. for skimmers; keeps body minimal.

Good email template Cold email template
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Partnership Exploration

Propose a small, specific collaboration with mutual benefit.

Outreach email template B2B marketing email template
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Permission-Based Opener

Ask for permission to send more context; light and respectful.

Good email template Cold email template
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Pilot Retrospective Invite

If a pilot concluded, invite a brief retro to align on lessons and next steps.

Sales email template B2B marketing email template
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Podcast Guest Pitch

Offer a concise topic and why it’s useful for their audience.

Outreach email template B2B marketing email template
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Post-Webinar Follow-Up

Send recap bullets and ask for the smallest next step.

B2B marketing email template Sales email template
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PR Outreach (Announcement Tip)

Flag a relevant angle for an announcement to a journalist or editor.

Outreach email template B2B marketing email template
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Problem Insight + Question

Share one insight and ask a diagnostic question to start a dialog.

Sales email template Cold email template
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Problem-Agitate-Solve (Concise)

Classic PAS structure in 5–7 lines, tuned for B2B skimming.

Sales email template Cold email template
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Procurement Check-In

When stalled in process, ask a simple status and offer help moving forward.

Sales email template
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Quarter Planning Check-In

Tie outreach to planning cycles; offer a brief option to evaluate fit now vs. later.

B2B marketing email template Sales email template
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Referral Request (External)

Ask a mutual contact if they can connect you with a short blurb to forward.

Outreach email template
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Referral Request (Internal)

Ask for the right internal contact politely and precisely.

Sales email template Outreach email template
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Renewal Value Recap

Summarize value realized and propose a brief sync to confirm renewal path.

Sales email template B2B marketing email template
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Reply Bump (No Open)

Short bump for recipients who likely didn’t open the first email.

Good email template Sales email template
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Resource Share (Give-First)

Lead by sharing a relevant resource and offer help if useful.

Outreach email template B2B marketing email template
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ROI Clarifier

Frame the outcome in simple terms and ask for a sanity check.

B2B marketing email template Sales email template
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Social Proof (Mini)

Use category-level social proof without naming brands if you can’t disclose.

Sales email template B2B marketing email template
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Trial Expiry Nudge

Remind about upcoming trial end and offer help deciding next steps.

B2B marketing email template Sales email template
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Trial-to-Paid (Concise)

Short note to convert active trials by summarizing fit and proposing next step.

Sales email template
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Value Prop One-Liner

A crisp single-paragraph pitch with a binary question.

Sales email template Good email template
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Webinar Invite (Problem-Led)

Invite with a problem-first hook and explicit outcome bullets.

B2B marketing email template Outreach email template
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